One should either be a work of art, or wear a work of art.
Italy is home to the world’s most renowned fashion designers. Italy, with its unmistakable style, its elegance, high quality, unlimited creativity and the elegance of its creations.
Italian tailoring is synonymous with excellence since the sixteenth century, as cities such as Florence, Naples, Venice and Palermo started producing luxury goods: jewels, hats, cosmetics and precious fabrics. Italian fashion became synonymous with quality and sophistication.
Although between the seventeenth and nineteenth century France fashion outshone Italy, great Italian brands started to compete with Dior and Chanel since the second part of last century, imposing their image and brand worldwide.
The date of birth for Italian fashion can be traced back to February 12th 1951, as Marquis Gian Battista Giorgini organized the first Italian fashion show. Since then, Italian fashion faced the world and conquered it.
Tailoring in Campania stands out mostly for beachwear and the extreme care with which clothes are made. Alredo Moreschi, official photographer for the 13th festival of male fashion in San Remo, points out that: ‘the most successful ones were the Napolitans definitely have the edge for classic clothes such as tails and morning coats’.
It is actually in the second half of the twentieth century that Ischia starts to become a glamor place and attract famous people, also thanks to its tailoring. One of the then most famous tailors, Filippo Ferrandino ‘the best trouser maker in the world’ according to Journal des Vacances had customers the like of Françoise Arnoul, the French actress who had him sew 22 pair of trousers in her three week stay. Other important customers were King Hussein of Jordan, Princess Maria Gabriella di Savoia, Monica Vitti and Catherine Spack.
The same years saw the birth of the world famous Positano fashion, with its polychromy and garment-dyed technique.
Italy shines for the innovative use of fabrics, the quality and fit of its unique pieces of clothing, famous and recognizable overseas and all over the world. The excellence of Made in Italy is acknowledged worldwide and Milan was declared fashion capital of the world in 2009 and still is one of the four most representative cities alongside Paris, London and New York.
Either high fashion, pret-a-porter, sportswear or beachwear, Italian fashion houses always stand out, also matching with original accessories bringing our craftsmen to the fore in New York, Hong Kong and other important places.
Hollywood also paid tribute to Italians and their talent. In recent years most of the clothes worn by starts on the red carpet were Italians.
Made in Italy tailoring becomes a symbol of excellence and care to the details, up to the point to be celebrated in a 2015 documentary by Vicki Vasilopoulos called Men of the Cloth. The film is about Nino Corvato, Joe Centofanti and Checchino Fonticoli, considered the forerunners of Made in Italy who spent their lives improving the art of custom clothing for the most refined customers of New York and Philadelphia. The fear that a figure like a tailor, in fact a high skilled artist, may disappear, is less frighful, given the presence of young apprenticeships struggling to preserve the craft matching innovation and tradition, at the same time keeping the danger of seriality and bad quality away. America Oggi, the Italian-America published newspaper said about it: ‘Men of the Cloth is mostly the chant of the creatures of the style the masters of tailoring set free with their works, their fantasy, their colors, their designs and models.’
Italian clothes are famous worldwide also because of the sophisticated quality that follows the curves of the body to highlight its qualities and show the wearer’s personality. Madeleine Vionnet’s quote ‘The dress must not hang on the body but follow its lines. When a woman smiles the dress must smile with her.’
Fashion plays a leading role in Italian culture, carrying around its background of tradition and craftmanship, releasing new, innovative and refined items that become works of art refined fabrics and sophisticated accessories taking the typical Italian taste all around he world.